Boilermaker's new training gear was featured in an article on a local newspaper's website and the Boilermaker also ran an email campaign, to see which platform would provide more sales. Here are the results:
Local newspaper article (also posted online) drove 81 visitors to store.boilermaker.com and those visitors completed three orders.
The email campaign drove 700 visitors to store.boilermaker.com and those visitors completed 44 orders.
As you can see from this data, the email campaign was significantly more successfully in driving Internet orders!!