Social Media / Online Reputation Management (ORM)
Learn how to make social media work for you, no matter what size your budget is!
Dec
31
31
What 2020 Digital Marketing Trends are Relevant to B2B?
What 2020 Digital Marketing Trends are Relevant to B2B? As a marketer, I’m always looking to see what the latest trends are. Most of the articles I read are for the Business to Consumer (B2C) market so what if you are a company that sells Business to Business (B2B)? What trends...
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Nov
8
8
Is Google My Business Important?
What is Google My Business? Mike & Dan sit down to talk about the basics of GMB, and why it's one of the most important tools in your Marketing Mix.ߤ Mike: Welcome to another edition of Tech Files. My...
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Aug
12
12
Like And Share!
How many times have we been on Facebook and seen a company or brand’s Facebook page running a contest? All you have to do is “like and share” their post to be entered into a drawing for a free pizza, a gift card, or a piece of clothing! Or, ‘tag...
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Apr
22
22
Social Media is All About Balance
If you’re a business and you’re on social media, you may have the urge to push your product or service as much as possible, in order to get maximum exposure and reach as many people as possible. That may sound like a great idea, but I’m here to tell you...
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Mar
28
28
Negative Comments - To Hide or Not to Hide... That is the Question
To hide or not to hide… that is the question when it comes to negative comments on social media. The easy way out is to hide or delete these comments- BUT WAIT. Let’s think about what that action says to your followers. What are you trying to hide?...
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Feb
20
20
Social Media is Serious Business
Whether you’re a new business just starting out, or a well established business that's been around for years- a good marketing plan is key to getting, and keeping your business up and running. When you think of marketing, what comes to mind? TV commercials? Radio ads? Billboards? Yes- these have...
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Nov
26
26
Be a Storyteller - Why Your Business Should be on Instagram
Instagram- Do you have an account? Does your business? If you don’t you should, and if you do, that’s a good start! I bought my first DSLR camera about 6 years ago. As the Communications Director for the Utica Zoo, part of my job was to capture the beauty and...
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Oct
4
4
Fake News
Misinformation – How do we know what’s true? In an age of social media and misinformation, how can we tell what is actually news and what is ‘fake news”? The best way to stop it is for each of us individually to stop spreading it. Before sharing any “news” on social...
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Sep
10
10
Facebook Business Pages – Why They Work
If you’re a business owner, the best and most affordable place you can market your business is on Facebook using Facebook Business Pages. If this in unfamiliar territory for you, you may be thinking – “seriously, isn’t social media for kids?” No, that’s Trix… Trix are for kids. Social media...
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Aug
31
31
Stop Posting to Facebook from Instagram!
Back in 2012, social media giant Facebook purchased the young, but popular photo-sharing app Instagram for about $1 billion in cash and stock. It was a big move, and one that brought about a wave of changes in regard to the way that both Facebook and Instagram would work (and...
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Jul
20
20
Did You Say Pageviews? Is That One Word or Two?
Understanding your analytic report(s) can be like trying to translate Dothraki when you’ve never seen an episode of Game of Thrones. At Quadsimia, we try to make them as easy to understand as possible, but sometimes the terms we use can be confusing. Here’s a...
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Apr
27
27
Facebook After Death?
There’s a topic that many of us don’t like to talk about, and for good reason – death. But have you ever thought about what happens to your online self after you pass? It’s not something you’ve probably thought about or prepared for. It turns out that Facebook...
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Mar
15
15
Facebook Quizzes – Are they Safe?
We all see the various Facebook quizzes as we’re scrolling through our newsfeeds. They look tempting and harmless and who wouldn’t want to know what they would look like as a Hollywood movie star or the opposite sex? The problem is that these quizzes are not harmless – they can...
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Mar
6
6
Don't Fear The Algorithm
At the end of my previous blog post, I mentioned how Facebook recently changed their algorithm (yes, again), affecting businesses and consumers alike. If you’re a brand, band, or company- you’re going to want to listen up. And if you’re an avid user of Facebook, read on – we may...
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Feb
2
2
The Dreaded Clickbait
“They did what?!” “You won’t believe what happens next!” “Remember so and so? You’ll be shocked when you see what they look like now!” Sound familiar? Lately, it seems like we’re constantly being bombarded by social media posts that are practically begging to be clicked. From entertainment pages to even some news outlets-...
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Oct
10
10
Is Small Business Branding Important?
Is Branding Important When Running a Small Business? The answer is yes. No matter what type of business you run, it is always important to present yourself well to your customers and potential customers. Think about it. If you were hiring someone to do work in your home, who would you...
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May
12
12
What About LinkedIn?
Last year, I wrote a blog post for Quadsimia's Tech Files titled "Which Social Media Platform is Best for Your Business?". It was a general look at 4 of the most popular social media platforms – Facebook, Twitter, Instagram, and Snapchat, and the ages of users that use them. As...
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Apr
21
21
Why Web? Sage Advice from a New/Older-ish Intern!
I've been interning at Quadsimia since January of this year, and I have to tell you; it's been an amazing experience. As the title suggests, I'm older than a typical intern, but I have a lot to offer—perhaps good advice for other interns being one thing worth putting out there...
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Feb
6
6
Facebook is for Old People (Learning from the Interns)
Interns are a great asset – they can help get additional work done, offer assistance when needed, and learn from what your team is doing to become an expert themselves. But sometimes, it’s the team who learns from the intern(s). Here at Quadsimia, we take on interns for generally 8...
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Sep
6
6
5 Ways to Successfully Build Your Brand on LinkedIn
LinkedIn is the launching pad to start building your professional brand; telling businesses who you are and the professional you hope to become.
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Jun
17
17
5 Ways Listicles Work
Listicles have quickly become the next big thing in internet culture and content. You may ask, “What in the world is a listicle?” although I am very sure that you would recognize one if you saw it. You may have even re-posted one to your social media pages.
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Mar
18
18
Which social media platform is right for your business?
Data from January 2014 showed us that almost 75% of adult internet users use social media. As we continue into 2016, we can only assume that those numbers will keep rising. It’s no secret that businesses are cashing in on this trend, either. But is your business reaching its target...
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Mar
4
4
3 IFTTT Recipes To Make Social Media Work For You
IFTTT Recipes can be used to automate many online tasks. There are a few Recipes that I use to help automate my Social Media efforts that I'm finding to be much more useful than the auto-posting offered by Facebook, Twitter and Instagram. Here’s what I’m currently using: a...
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Mar
4
4
Large, Small, or No Budget At All: Social Media Tips and Tricks for All! (#3)
Twitter: the breakdown 320M monthly active users 100M daily users 500M tweets sent daily Source: Infographic Most people either love or hate Twitter BUT we live in an information age and #hashtags rule the world! Social Media without hashtags is like losing your glasses when they’re right on top of our head....
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Nov
13
13
Large, Small, or No Budget At All: Social Media Tips and Tricks for All! (#2)
In August I shared a few tips and tricks to help out businesses on Facebook. I hope they proved useful for you! This month I’d like to take some time to discuss Instagram. After growing at an exponential rate, they have become a top platform for social media....
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Sep
15
15
Using Contests to Drive Social Media Engagement
Who doesn't love a good contest? Especially when that means free stuff? Holding contests is a tactic that many brands are using to drive engagement on their social media pages. From coffee giant Starbucks to t-shirt maker Qwertee- these companies are finding ways to get their customers involved in with their...
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Aug
26
26
Large, Small, or No Budget At All: Social Media Tips and Tricks for All! (#1)
Back in January I was asked to moderate a panel on millennials. More specifically, the importance of social media and how it is intertwined in every aspect of a millennial’s every day life. It’s essentially baked into their DNA. BUT that is a topic for another day. Why the...
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Jul
31
31
Live Social Media Coverage: The Ins & Outs of the #Boilermaker15K
Do you remember life before Facebook, Twitter, and Instagram? Back when you had to wait until the newspaper printed an article or friends who attended an event returned with their printed photos? Those days are gone. Real-time, live coverage is the name of the game and event coverage has to...
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Jun
8
8
When is it Safe to Use Fake Followers?
When is it safe to use fake followers? As you begin or decide to grow your online presence, you might think:
"If I only showed more followers, then I would appear to be established and would gain more followers."
You see countless ads and online auctions advertising “followers” for a low, low price. Oh it seems so easy! But wait, is it?….
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